Chestertons Global — Master Brand Prompt

Merchandise & Digital Platform — Brand Reference

Beyond Borders. Beside You.

Brand Identity

Visual content for Chestertons Global, a premium international real estate company founded in 1805, headquartered in Dubai with a global network. The positioning — "Beyond Borders. Beside You." — is sophisticated, trustworthy, heritage-driven and internationally minded.

The visual language must always feel spacious, balanced, uncluttered, and understated — never flashy, never overcrowded.

Colour Palette — Strict

Chestertons Purple
HEX #6c207e · RGB 97, 33, 114
CMYK 63, 100, 0, 15 · PMS 2613c
Primary — dominant colour, anchors every composition.
Chestertons Grey
HEX #887e6e · RGB 139, 133, 119
CMYK 0, 0, 0, 75 · PMS 404c
Secondary — accent only.
Copper / Gold
HEX #a26936 · RGB 187, 133, 44
PMS Metallic 8940c
International accent — luxury applications.
Pink
HEX #e64097 · RGB 225, 0, 152
Secondary accent — use very sparingly.
Sunset Orange
HEX #f89728
Local accent — charts, graphs, icons only.
Yellow Brick
HEX #ffc222
Local accent — charts, graphs, icons only.
White
Approved colour
Frequently used as logo/text colour on purple backgrounds.
Never alter, mix or approximate these colours. If a colour cannot be reproduced exactly, flag it — do not substitute without approval.

Typography — Strict

Primary — FS Albert (Light / Bold)
Trusted property advisors since 1805
All body copy, headings and digital text. The only sans-serif typeface authorised.
Secondary — Adobe Caslon Pro (Semibold Italic only)
Global Vision, Local Expertise
Used sparingly for quotations, numbers and subheadings. Title case only — never as body copy.
Digital fallback — Arial (Regular / Bold)
For web, PowerPoint and any context where FS Albert is unavailable

No other typefaces are permitted under any circumstances. Headings in sentence case (never all caps in running text). Clean hierarchy — large heading, smaller subheading, body copy at 75% black. Avoid multiple weights or styles in a single composition.

Logo — Strict Usage

The Chestertons brandmark is the word "CHESTERTONS" in FS Albert Bold, with a vertical bar after the "N" as a distinctive brand element.

CHESTERTONS |
CHESTERTONS |
Preferred useWhite logo on Chestertons Purple background, or purple logo on white background
Minimum size36mm width (use small-use version below 36mm)
Clear spaceN-Rule — width of the extended letter "N" kept clear on all sides
PositionTop right corner on all print applications (exceptions: website header, property details, window cards)
Never change the colour, stretch or distort, replace with another typeface, add text below without approval, break the clear space rule, rotate or alter placement.

Visual Style & Photography

Photography must feel clean, uncluttered, bright and modern. International focus — imagery should subliminally communicate a global, premium audience.

Subject matter: luxury interiors, architecture, lifestyle, property, travel, polo (brand partnership), Dubai skyline, London heritage.

Avoid: stock-photo feel, busy or cluttered compositions, low-quality or pixelated imagery.

On merchandise and digital materials, the design should feel spacious, balanced and uncluttered. Every touchpoint must reflect timeless elegance and trusted authority.

Brand Voice — For Any Copy

Tone: welcoming, engaged, unpretentious, authentic. Conversational but confident. Never pompous or corporate-stiff.

Language: British English — colour (not color), honour, specialise, centre, programme.

Currency format: AED 2,000 / US$2,000 / £2,000 / €2,000

Avoid: passive voice, overly formal language, generic filler phrases, all-caps body text.

Key brand phrases to reference or draw inspiration from:

Reliability since 1805 Beyond borders, beside you Expertise you can trust Global Vision. Local Expertise. Legacy across generations One Chestertons Trusted property advisors since 1805

Merchandise-Specific Guidelines

Products must always feel like premium branded objects, not generic merchandise. The brand should be present but not overwhelming — logo placement should be deliberate and proportional. White logo on purple background is the safest and most on-brand combination for physical products.

Colour spaceRGB (sRGB)
ResolutionMinimum 300 DPI
FormatPNG, transparent background where applicable
Base templatesPrintful product templates
Note: Chestertons Purple #6c207e may render slightly differently on physical products due to the POD printing process. A colour calibration test (swatch sample) must be completed and approved by the client before full catalogue production begins.

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